The Influence of Marketing on Consumer Behaviour Coursework

The Influence of Marketing on Consumer Behaviour - Coursework Example Teacher and staffs of the Department and the Faculty Dean are extremely helpful. Devoid of their assistance this study could not have reached its ultimate conclusion. What motivation methods are used in the Total UK's Carwash Marketing Activity to motivate Consumer Behaviour in the U.K. have analysed from different social thinkers interpretation. The U.K. Government cooperated entirely to collect data for this study. State employees helped with their openness, dedication and sincere desire to serve. Encouragement, love and caring of my family ensured a working environment for such a project without disturbing the normal family routine. All the optimistic attributes of this dissertation have driven from those mentioned above. The conclusions or any other errors, omissions and mistakes within this dissertation are attributable just to the author. Carwash market is an environmentally sensitive segment and its customers are of varied characteristics. Carwash market is a big user of water and also energy. The leaders of the industry are making efforts to reduce demand on environment for the growth in their business. Many present in the industry are already using water reclamation systems to reduce water usage and a range of energy efficient solutions. My present dissertation is 'The Influence of Marketing on Consumer Behaviour: A Review of Total UK's Carwash Marketing Activity'. ... This covers mainly 'Consumer behavior - how consumer buys a product, the way he uses it and mode of its disposal'. It also includes post-purchase behavior. Product used by the consumer is of great interest to the marketer; because they know better how best to position their products or better still how could the marketing managers could influence consumers to consume more of the same product. Most of the environmental problems are emerging from product disposal or the wastage of resources during the provision of service. This is of particular interest to Carwash industry. The Total UK's Carwash market is an important segment of the Transport Industry of UK and its employees play a key role in delivering the services to its customers that goes a long way in enhancing the image of the business. Provision of improved and quality service creates long lasting positive experiences for the customers - the spirited supply of first-class services of Total UK's Carwash play an important role in achieving high satisfaction among its valued customers. The motivation of employees, whether professional one or not, skilled or unskilled, is a major issue in all service organizations. For the Carwash Market, employee motivation is of major importance. It is a big challenge for the management of the Total UK's Carwash Market to motivate employees to stay on the job, maintain low attrition level and to offer the efficient, good service, which customers expect from it. If Customers are not satisfied, they will not comeback to buy service again, it means less sale and los s of revenues. To understand customer's needs, managers should first understand key theories of Consumer Behaviour that will help them do a profitable