Utilitarianism And Out Of All By Jeremy Bentham And John...

Introduction With the passage of time, new ideas emerge and there is always a new way of looking into things thus developing new epistemologies. Utilitarianism is one of the ways of looking at things, there were and are many thinkers of utilitarianism and out of all the thinkers Jeremy Bentham and John Stuart Mill were the key thinkers or the classical utilitarians. Mill (as cited in Mulgan, 2007) states, â€Å"actions are right in proportion as they tend to produce the reverse of happiness. By happiness is intended pleasure, and the absence of pain; by unhappiness, pain and the privation of pleasure†. Their ideas have been criticized as they just focused on the end result without taking into consideration the intention or basic nature of an action. Their concept of utilitarianism has been criticized for inadequately comparing the happiness of different individuals and for not being able to measure certain concepts like equality and justices. The concept of utilitarianism emerged from the concept of hedonistic. Hedonistic as per (oxford dictionaries, 2015) is defined in terms of pleasant or unpleasant sensations. The idea of hedonism was first forwarded by Aristippus a follower of Socrates. These concepts, utilitarianism and hedonism, are generally used in economics and is widely used in marketing and especially in advertising. In advertising, different producers try to convince their customers to buy their product either by using the hedonistic or the utilitarian values.Show MoreRelatedUtilitarianism Vs. Mill Utilitarianism1004 Words   |  5 Pagesanism: Bentham VS. Mill Utilitarianism is a normative ethical theory that holds the morally right course of action in any given situation is the course of which yields the greatest balance of benefits over harms. More specifically, utilitarianism’s core idea is that the effects of an action determine whether actions are morally right or wrong. 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